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The company brags about caring about issues of immigration but yet employed and underpaid immigrants in California.CEO Dov Charney has been sued over sexual harassment by employees for allegedly hiring based off of his own sexual interest, being crude and making sexual remarks to employees, giving someone a vibrator at work, and interviewing employees in his underwear.
GAY PRIDE SHIRTS AT TARGET FULL
Employees submit a full length photo of themselves before they are hired (based on attractiveness).American Apparel and Target earn this week’s Douchebag Decree for trying to use Pride as a marketing ploy while engaging in noninclusive and queer-phobic business.Īmerican Apparel is no stranger to our shit list. While the list of the company’s controversies are long, American Apparel has pissed off more than a few feminists: While the corporate takeover of Pride is disappointing in general, there are two corporations that stand out for their douche-baggery in using Pride not only to push sales, but are doing so to cover up their un-inclusive/anti-queer politics of the past. Whether it’s Mormon-founded corporation Marriott Hotels and Resorts targeting queer consumers to “Be You, Stay With Us,” Anheuser-Busch departing from its usual bro-ish football ads to have gay-themed Bud Light ads, or the new Chevy Volt “coming out” as electric, Pride is being used to push products to queer consumers. Pride has become less about the actual LGBTQ issues and more about how corporations can make profits while appearing to be progressive. These mega corporations are using Pride to target a new niche market and gain queer consumers. These days, Pride is not an “of-the-people” celebration, but one sponsored by the richest (and sometimes corrupt) corporations.
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But Pride, like so many things that start out as a grassroots movement, is not what it used to be. But Grand Wizard Wildmon is encouraging his flock to contact the retailer directly.As you probably know, it’s LGBTQ Pride month and celebrations are taking place across the world. In a nice turn of events, it seems Target’s email system is blocking messages from the AFA’s “action alert” system. Otherwise, I will reconsider shopping at your stores and choose making my purchases from your competitors. I urge you to reconsider this promotion and stop supporting a gay marriage campaign. That’s why I can’t understand why Target would purposely choose to offend me by donating cash to support the Family Equality Council’s push for legalizing homosexual marriage. And your company does business in all of these states. Thirty-one states have overwhelmingly voted for constitutional amendments to protect marriage as only between one-man, one-woman. Perkins’ buddies at the American Family Association are encouraging members to send emails to Target to indicate they’re pissed the company is “ramming same-sex marriage down the throats of the American people.” (Gee, that’s not a weird choice of words. (And we’re fully aware that’s how Target planned it.) We’re not sure if Perkins is being disingenuous or just ignorant-Target has clearly stated proceeds from the shirts will benefit the Family Equality Council, which supports LGBT families (a favorite target of FRC).Īlso, the shirts-which are only available online-don’t say anything about gay marriage or even LGBT rights: The innocuous slogans, like “Love is Love,” “Harmony” and ‘Pride,” could mean almost anything. Log on to, scroll down, and click “Contact Us.” Let Target know that its agenda isn’t your style. According to voters, the country’s still very opposed to redefining it. “Anytime a retailer gets away from doing what they should be doing by being involved in a social cause, lose.” The company said it wanted to “resonate beyond fashion.” But if they’re looking to resonate with Americans, they ought to try defending marriage. Retail analyst Britt Beemer says that Target’s strategy isn’t “very smart,” especially in conservative states, where it does the biggest business. Starting May 20, the mega-chain’s introducing a new line of same-sex “marriage” merchandise that says, “Love is love.” Target promises to donate 100% of the profits to a national homosexual group–but they don’t specify which one. “Target’s slogan is “expect more.” And when it comes to their politics, Americans do… One of America’s biggest companies isn’t just named Target–it’s becoming one. Tony Perkins of the Family Research Council has released a statement attacking the big-box retailer’s inclusive gesture: Just days after Target launched its line of gay Pride t-shirts, the haters have come out swinging.